EXIM 2X: Accelerating Thai Exports to Lead Global Markets

The Big Opportunity, The Bigger Challenges

Ms. Sathaporn Paisanburapa, CEO of Burapa Prosper Co., Ltd. and Director of PT Padi Flour Nusantara, was honored to speak at "EXIM 2X: Accelerating Thai Exports to Lead Global Markets", hosted by EXIM BANK on 21 August 2026.

She shared first-hand experience of building a joint venture and a market presence in Indonesia — ASEAN's largest consumer market — from partner selection and route-to-market to product localization.

To summarize 5 lessons learned from entering the Indonesian market

1.Choose a partner for complementary capability

2.Spend real time in the market

3.Test the market before you invest

4.Localize the product and the go-to-market model

5.Be patient and stay resilient

Thank you #EXIM BANK for the opportunity to share our journey.